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For Sellers

Seller Insights hub

Funnel, liquidity, heatmaps, reserve A/B, social packs, and per-lot analytics.

#insights #heatmap #analytics #marketing

Paid sellers with the Insights entitlement open /account/seller/insights for Overview, Audience, Demand, Keywords, Market, Optimize, and Campaigns tabs.

  1. Confirm your plan includes Insights and that the platform feature is enabled.
  2. Open the hub and pick a date range.
  3. Drill into a lot (/account/seller/insights/lots/{id}) for photo engagement, click heatmap, and session trails.
  4. Drill into an auction for rolled-up performance.
  5. Use Optimize for catalog PDF, social pack, and reserve experiments.
Tip: Heatmaps are click coordinates and event trails — not video session replay.

Last updated: 2026-07-25

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